In the fall of 1979, Greenheart Farms, Inc. was established by Henry & Connie Katzenstein and Hoy Buell on a 40-acre eucalyptus forest in Arroyo Grande, California. Leo & Sylvia Wolf and David & Harriet Zeitlin soon joined as greenhouse partners to start the new company, which started with just 36,750 square feet of indoor production and 42,000 square feet of outdoor production and produced only four vegetables: cauliflower, celery, tomatoes, and peppers.
Since then, Greenheart® has grown to become one of California’s leading vegetable, restoration, and rose transplant producers. With three facilities in California, our nursery ranks as one of the largest in the nation, with a total of 123 acres of indoor and outdoor production.