About Roger Niebolt

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    Roger H. Niebolt 1605 Hauser Circle Thousand Oaks, CA 91362 (805) 372-1943 rogerniebolt@yahoo.com SUMMARY OF QUALIFICATIONS • • • • More than 20 years of sales, new business development, marketing, and product development experience within the retail, wholesale, and foodservice fresh produce distribution and logistics channels. Proven success in sales to retail, foodservice, club, wholesale, and industrial accounts In-depth knowledge of produce sales, marketing, logistics, and importing Self-starter with experience in building several businesses from the ground up PROFESSIONAL EXPERIENCE Cargo Data Corporation: 2011-present Sales/Marketing Manager • • • • • • • • Managed total enterprise sales growth of more than 50% with new product line conceived, developed, and implemented within first year Developed new business within the fresh produce/perishables industries. Maintained and expanded business with existing produce, meat, seafood, dairy, deli and chemical industries Identify market opportunities and configure new temperature monitoring instruments/systems to satisfy market niches Direct engineering staff to cost-effectively develop FSMA compliant in-transit temperature monitoring devices, firmware, software, and online infrastructure Build consensus for corporate identity update: Sought input from all internal stakeholders, managed creative efforts to design new corporate logo, website, and supporting marketing material Write, develop and produce marketing and instructional videos Conceive and manage email marketing program Envision, test, and implement industry-first online product ordering portal Interfresh, Inc.: 2006-2007 Avocado Brokerage Albert’s Organics, Inc.: 2005-2006 Western Division Sales Manager  Manage, motivate, and mentor 6 member divisional sales staff  Personally direct sales to local major retailers including Ralph’s, Albertson’s, and Vons  Develop and implement local marketing and sales strategies for USDA Certified Organic produce, meat, diary, and specialty food products  Plan promotions and customer loyalty programs  Maintain full accountability for pricing strategy and margin maximization The Giumarra Companies: 2003-2005 Garlic Division Manager  Plan and execute a national sales and marketing strategy for “anti-dumping duty” controlled fresh garlic products from China.  Establish direct selling relationships with key prospects/customers in retail, foodservice, club, and wholesale channels  Develop and market new products and packaging designs  Manage all facets of Garlic Division operations/logistics  Maximize revenue with daily market price adjustments and promotions  Supervise staff and contractors Christopher Ranch, LLC. 1995-2003 Manager of Chicago and Florida Divisions          Establish new Chicago, Il and Pompano Beach, FL sales offices and distribution centers Prospect and develop new customer base from scratch—Retail, foodservice, and wholesale channels Hire and train key sales and support staff Develop and manage key regional food broker relationships Achieve company leading operational efficiency and profitability Contract for new cooler, dock, warehouse, and office spaces Negotiate for capital improvements and key equipment leases Develop new products and product lines Nurture business relationships with suppliers in Argentina, Turkey, Brazil, Ecuador, Spain, and Mexico Industry Involvement Chairman, Oxnard Growers-Shippers Association, 2013-2018 Member, Produce Marketing Association Technology Committee, 2017-18 Contributor, Perishable Pundit, Pundit’s Mailbag, August 8, 2007 https://perishablepundit.com/pundits-mailbag-eye-opening-visit-to-chinas-garlic- growers/ EDUCATION/PROFESSIONAL DEVELOPMENT Bachelor of Arts degree, California Lutheran University, Thousand Oaks, CA. Major: Communication Arts.  Coursework included emphasis in Public Speaking and Journalism  Editor of campus student newspaper Op/Ed pages  One semester of study in Wales
  • Additional Information

  • What would be considered your ideal job? Regional/Territory Outside Representative
  • What is your current job title? Sales Manager
  • What is the Highest education level obtained? Bachelor's Degree
  • Field of Study or Degree obtained? Communications
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About me

I am seeking a new work home for the next stage of a deeply stimulating and challenging
career within the greater fresh produce/perishable foods industry.
I have enjoyed more than 20 years of deep engagement in sales, business development,
marketing, and customer needs-driven product development. My experience includes all
related staff, facility, and logistics management. I have personally managed business
development and sales in retail, foodservice, wholesale, industrial, and club channels. I
have also developed retail food broker relationships in the Midwest and Southeast regions
Throughout my career I have engaged with the Produce Marketing Association,
UnitedFresh, the Southeast Produce Council, Fresh Produce and Floral Council, and
served as Chairman of the Oxnard Growers-Shippers Association.
My recent employment in the temperature monitoring industry has kept me tangentially
engaged in the fresh produce industry, but I am seeking to return to more direct
involvement in fresh produce; what I believe is the most engaging and dynamic industry
in the world.
I believe my wide and varied experiences, my innate abilities, and my can-do attitude
make me a good match for a wide range of opportunities in the fresh produce industry.
I am seeking to continue my career with either a home-based or Ventura County, CA
work location. I am seeking opportunities that might include travel in the 50% range. I
can make myself available for teleconference or meeting on short notice.
Roger H. Niebolt