Roger H. Niebolt 1605 Hauser Circle Thousand Oaks, CA 91362 (805) 372-1943 rogerniebolt@yahoo.com SUMMARY OF QUALIFICATIONS • • • • More than 20 years of sales, new business development, marketing, and product development experience within the retail, wholesale, and foodservice fresh produce distribution and logistics channels. Proven success in sales to retail, foodservice, club, wholesale, and industrial accounts In-depth knowledge of produce sales, marketing, logistics, and importing Self-starter with experience in building several businesses from the ground up PROFESSIONAL EXPERIENCE Cargo Data Corporation: 2011-present Sales/Marketing Manager • • • • • • • • Managed total enterprise sales growth of more than 50% with new product line conceived, developed, and implemented within first year Developed new business within the fresh produce/perishables industries. Maintained and expanded business with existing produce, meat, seafood, dairy, deli and chemical industries Identify market opportunities and configure new temperature monitoring instruments/systems to satisfy market niches Direct engineering staff to cost-effectively develop FSMA compliant in-transit temperature monitoring devices, firmware, software, and online infrastructure Build consensus for corporate identity update: Sought input from all internal stakeholders, managed creative efforts to design new corporate logo, website, and supporting marketing material Write, develop and produce marketing and instructional videos Conceive and manage email marketing program Envision, test, and implement industry-first online product ordering portal Interfresh, Inc.: 2006-2007 Avocado Brokerage Albert’s Organics, Inc.: 2005-2006 Western Division Sales Manager  Manage, motivate, and mentor 6 member divisional sales staff  Personally direct sales to local major retailers including Ralph’s, Albertson’s, and Vons  Develop and implement local marketing and sales strategies for USDA Certified Organic produce, meat, diary, and specialty food products  Plan promotions and customer loyalty programs  Maintain full accountability for pricing strategy and margin maximization The Giumarra Companies: 2003-2005 Garlic Division Manager  Plan and execute a national sales and marketing strategy for “anti-dumping duty” controlled fresh garlic products from China.  Establish direct selling relationships with key prospects/customers in retail, foodservice, club, and wholesale channels  Develop and market new products and packaging designs  Manage all facets of Garlic Division operations/logistics  Maximize revenue with daily market price adjustments and promotions  Supervise staff and contractors Christopher Ranch, LLC. 1995-2003 Manager of Chicago and Florida Divisions          Establish new Chicago, Il and Pompano Beach, FL sales offices and distribution centers Prospect and develop new customer base from scratch—Retail, foodservice, and wholesale channels Hire and train key sales and support staff Develop and manage key regional food broker relationships Achieve company leading operational efficiency and profitability Contract for new cooler, dock, warehouse, and office spaces Negotiate for capital improvements and key equipment leases Develop new products and product lines Nurture business relationships with suppliers in Argentina, Turkey, Brazil, Ecuador, Spain, and Mexico Industry Involvement Chairman, Oxnard Growers-Shippers Association, 2013-2018 Member, Produce Marketing Association Technology Committee, 2017-18 Contributor, Perishable Pundit, Pundit’s Mailbag, August 8, 2007 https://perishablepundit.com/pundits-mailbag-eye-opening-visit-to-chinas-garlic- growers/ EDUCATION/PROFESSIONAL DEVELOPMENT Bachelor of Arts degree, California Lutheran University, Thousand Oaks, CA. Major: Communication Arts.  Coursework included emphasis in Public Speaking and Journalism  Editor of campus student newspaper Op/Ed pages  One semester of study in Wales