Nahomy Pinedo nvpinedo@gmail.com | (831) 596-0096 | linkedin.com/in/nahomy-pinedo EXPERIENCE Marketing Coordinator Jan 2023 – Present Ocean Mist Farms – Castroville, CA Collaborate with a diverse team of designers, agencies, and internal teams to ideate plans for innovative content Orchestrate successful special events, including setting up 50+ promotional gift bags, and material for 15+ events, arranging premium inventory, driving engagement, and fostering positive customer experiences Built relationships with vendors for giveaway items for B2B customers while managing merchandise orders and budgets, leading to a cost-effective and resource-efficient approach to product promotion Produce impactful content, including photos, videos, and press releases, leading to increased open rates and effectively communicating cohesive brand messaging to global diverse target audiences Manage 40+ weekly customer inquiries and blog responses via email, demonstrating effective communication and resolution Leverage Hubspot to optimize landing pages and create call-to-actions, increasing conversion rates and customer engagement Conduct 60+ audits and input of company logo, tagline, and packaging, ensuring alignment with recognizable brand identity Develop and execute media relation campaigns and outreach materials including reports, brochures, posters, flyers, fundraisersE-Commerce Marketing Coordinator Nov 2021 – June 2023 NVP Style Couture – Remote, CA Proficiently operated an inventory of 400+ virtual listings, ensuring proper organization, metadata management, and asset optimization, contributing to enhanced product discoverability Maintained a 10% STR rate, ROI of 205%, and 4% CTR rate, driving traffic and increasing conversions within 6 months Displayed proficiency in merchandise set-up, copyright, sourcing, pricing, photography, listing descriptions, SEO optimization Digital Marketing Apprentice Aug 2022 – Dec 2022 COOP Careers - Remote, CA Curated and managed paid search campaigns on Google Ads, driving targeted traffic to landing page Crafted engaging content for various channels, including social media, marketing emails, and ad copy Collaborated with teas to optimize social media pages (YouTube, Instagram, Facebook), website content, and blog mock-ups by improving SEO, SEM, UX design, alt text, coherence, and more, increasing purchases and volunteer turnout Influencer / Content Creator April 2022 - Sept 2022 Blowfish Malibu – Remote, CA Executed impactful photoshoots, video, and digital editing to support marine life initiatives for the sustainable and vegan shoe company, engaging social media followers and promoting brand values Produced appealing storytelling content for TikTok and Instagram reels/videos, effectively enhancing brand visibility Marketing & Events Assistant Feb 2019 – May 2020 Student Union Inc. of San Jose State University – San Jose, CA Composed promotional materials for on-campus events, resulting in a 30% increase in diverse community outreach Spearheaded marketing campaigns that resulted in a 232% increase in social media engagement, driving high brand awareness Coordinate with vendors for giveaway products and branding updates, enhancing the visibility and impact of events Reviewed monthly budgets and allocations for events, including PR initiatives, to ensure cost-effective campaigns Retail Sales Representative April 2014 – Jan 2018 Bella Fashion – Aromas, CA Crafted creative merchandise displays that strategically placed products, resulting in 40+ daily customers making a purchase Formulated compelling seasonal marketing promotions based on customer’s tastes and interests exceeding sales quota by 12% Negotiated prices with vendors for quality merchandise, resulting in a 10% increase in profit margins EDUCATION San Jose State University — B.S in Business Administration: International Marketing May 2021 SKILLS Technical: Microsoft Office (Excel (VLOOKUP, Pivot Tables), Word, PowerPoint), Google Apps, Graphic Design, Pinterest, Hubspot, Mailchimp, Salesforce, TikTok, Canva, WordPress CRM blogging, CapCut, CMS, Adobe Illustrator and Photoshop Certifications: Google Ads Search (2022), Google Analytics (2022), Google Ads Apps Search (2022)