About Alicia Suits

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    EDUCATION: California State University, Chico Completed Summer 2010 Major: Bachelor of Arts in Communication Studies Option in Public Affairs Minor: Agricultural Business Dean’s List: Fall 2007, Spring 2008, Spring 2009 San Diego State University, San Diego, CA Dean’s List: Spring 2007 WORK EXPERIENCE: Sakata Seed America February 2018-Present Senior Marketing Manager, Vegetables & Ornamentals ● Oversee marketing programs, including event planning, social media, advertising, e-marketing, and special projects ● Responsible for all internal and external communications and storytelling, including all content creation for the brand ● Manage a full team of five-six people at any given time; Direct all marketing and branding efforts for U.S. and Canada territories ● Create and distribute content for all internal and external press releases and trade media opportunities Supervisor: Justin Davis, Sales & Marketing Senior Director Sakata Seed America December 2014-February 2018 Communications & Public Relations Manager ● Responsible for all internal and external communications and storytelling, including all content creation for the brand ● Coordinate, promote, and incite colleague participation in community events and charitable initiatives ● Develop and oversee video creation, editorial content, public relations, and media coverage ● Create and distribute content for all internal and external press releases and trade media opportunities Supervisor: Justin Davis, Sales & Marketing Senior Director Markerly, Inc March 2014-November 2014 Sales Associate/Digital Marketing Strategist/ Account Coordinator Menlo Park, CA ● Lead the Markerly Sales and Business Development program ● Develop and execute sales presentations for Markerly’s Digital Influencer Marketing platform ● Manage and oversee all influencer media ● First point of contact for key accounts including Coca-Cola, LiveNation, Georgia-Pacific, and Nordstrom ● Create proposal decks and campaign analytics and metric reports for clients Supervisor: Sarah Ware, CEO The Harbinger Group, LLC June 2012-March 2014 Sales Coordinator, Procurement Specialist, Accounting Assistant, Monterey CA ● Point of contact for key accounts including Trader Joe’s, Whole Foods, and Foodservice Distributors ● Coordinate purchasing, sales, and all freight logistics for all foodservice and retail transactions ● Represent multiple start-up companies simultaneously ● Perform Accounting and Office Assistant duties as needed Supervisor: Joe Merenda, Managing Partner INCOTEC, Integrated Coating and Seed Technology, Inc November 2010-June 2012 Scheduler/ Customer Service Representative Salinas, CA ● Manage and delegate daily seed coating schedule and intradepartmental communications ● Account management and customer service for top vegetable and ornamental seed customers Supervisor: Shawna Castro, Customer Service Manager
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About me

As a Salinas resident and proud member of the community, I am a long-time consumer and supporter of Salinas agriculture. I am a firm believer in loyalty and building a career that helps others, so I can wake up every day understanding my ‘why.’ Agriculture is a fundamentally essential industry for the betterment of life and culture. I am seeking the opportunity to join a team with a stellar reputation for innovation and quality in the agricultural sector and can bring the following strengths to this role:

  • Management of a full-service marketing team, including in-house event and tradeshow management, collateral design, creation of all promotional materials, and advertising campaigns.
  • Experience in all aspects of brand management for a number of B2B and B2C brands.
  • Well versed in social media best practices and content creation, influencer marketing, and management and design of an array of websites.
  • Proven track record of successful and award-winning, comprehensive brand/segment launches.
  • Desire and proclivity for solving complex problems.
  • Appreciation of the importance of quality and safety in all CPGs and products. Solid skill set to thrive in a fast-paced environment while simultaneously managing an array of multifaceted projects.
  • A deep respect for teamwork that is apparent in all aspects of my life.

Please let me know if you have any questions; I would love to connect.

Sincerely,

Alicia Suits