Nahomy Pinedo

nvpinedo@gmail.com | (831) 596-0096 | linkedin.com/in/nahomy-pinedo | nahomypinedoportfolio

EXPERIENCE

Marketing Coordinator November 2023 – Present

Arts Council for Monterey County – Monterey, CA

• Spearhead and execute campaigns in English and Spanish, aligning with the organization’s mission to enhance media and press coverage, increase community engagement, foster inclusivity initiatives, and boost brand awareness
• Manage a social media content calendar for 5 accounts, ensuring consistent, strategic posting across platforms 
• Achieved a 350% growth in LinkedIn followers in 30 days and boosted impressions by 125% with a 24% engagement rate in the last 30 days, demonstrating strategic audience engagement
• Increased LinkedIn followers by 350% in 30 days  and impressions by 125% with a 24% engagement rate
• Orchestrated a 56% content reach increase within a month on Instagram, accompanied by a 47% engagement rate, effectively leveraging visual storytelling to amplify brand presence and community interaction
• Achieved 97% email campaign delivery rate, 50% open rate, and 58% click-through rate, engaging 2,800 subscribers
• Lead content creation for branded materials for website, social media, press releases, newsletters, advertisements, and event collateral, ensuring consistent messaging and brand integrity across all communication channels
• Administer and update website via WordPress, moderate events, and execute graphic design projects using Adobe and Canva
• Executed a multi-channel marketing campaign for the Open Studios Art Tour, securing 100+ artist/gallery registrations and generating ticket sales of $250-$650

Marketing Coordinator – (Contract) Jan 2023 – October 2023

Ocean Mist Farms – Castroville, CA

• Collaborated with agencies and internal teams to develop content strategies, drive brand refreshes, and gain industry insights, providing comprehensive briefs to achieve objectives 
• Orchestrated successful special events and tours, including setting up 50+ promotional gift bags, and sell sheets and collateral for 15+ events and trade shows, arranging premium inventory, driving engagement, and fostering positive customer experience
• Collaborated with vendors to manage merchandise and promotional items while maintaining brand consistency
• Built relationships with vendors for giveaway items for customers while managing merchandise orders and budgets, leading to a cost-effective and resource-efficient approach to product promotion
• Produced impactful content, including photos and videos, effectively communicating cohesive branding to target audience
• Managed 40+ weekly customer inquiries and blog responses via email, demonstrating effective communication and resolution
• Conducted 60+ product marketing audits on cartons and packaging to promote sustainability efforts and improve company logo, tagline, and packaging, ensuring alignment with recognizable brand identity

Digital Marketing Apprentice Aug 2022 – Dec 2022

COOP Careers – Remote, CA

• Managed Google Ads campaigns and optimized landing pages with targeted CTAs, increasing traffic and conversion rates
• Collaborated with teams to optimize social media pages (YouTube, Instagram, Facebook), website content, and blog mock-ups by improving SEO, SEM, UX design, alt text, coherence, and more, increasing purchases and volunteer turnout

Influencer / Content Creator April 2022 – Sept 2022

Blowfish Malibu – Remote, CA

•  Executed impactful photoshoots, videos, and digital editing to engage social media followers and promote brand values
• Produced appealing storytelling content for TikTok and Instagram reels/videos, effectively enhancing brand visibility

Marketing & Events Coordinator Feb 2019 – May 2020

Student Union Inc. of San Jose State University – San Jose, CA

• Composed promotional materials for on-campus events, resulting in a 30% increase in diverse community outreach
• Launched marketing campaigns that resulted in a 232% increase in social media engagement, driving high brand awareness
• Coordinated with vendors for giveaway products and branding updates, enhancing the visibility and impact of events

Food Server & Cashier Specialist Feb 2018 – May 2022

Golden Corn – Aromas, CA

• Decorated dining area and food stand according to specific directions and layout plans to ensure a welcoming environment
• Provided engaging customer service skills for 200+ daily customers while maintaining a positive work atmosphere
• Prepared quality food to satisfaction while maintaining food safety practices, portion control, and presentation in minimal time

EDUCATION

San Jose State University — B.S in Business Administration, International Marketing  

SKILLS

Technical: Microsoft Office, Word, PowerPoint), Google Apps, Asana, Bloomerang, Pinterest, Hootsuite, Hubspot, Mailchimp, Salesforce, TikTok, Shopify, Canva, Smartsheet, WordPress, CapCut, Adobe Creative Suite, Youtube

Certifications: Google Ads Search (2022), Google Analytics (2022), Google Ads Apps Search (2022)