Vilmorin Mikado Local Product Promoter – Yuma, AZ / Salinas, CA

CONTEXT OF THE ROLE

This job falls within the framework of the company development strategy defined by the Sales Department, in accordance with the general policy of the company.

PURPOSE

• For the zone(s) of Salinas Area, the job involves assisting the Product development manager in:
• Coordinating the launch of new varieties,
• Managing the range of products and supporting sales actions,
• Monitoring the market,
• Challenging the forecasts for new varieties.

GENERAL MISSION

The Local Product Promoter is responsible to evaluate products, challenge the forecasts for new varieties, participating in their commercial launch of new products, and supports in marketing and communication efforts.

SPECIFIC RESPONSIBILITIES

GENERAL ACTIVITIES

The Local Product Promoter will assist the Product Development Manager with the following activities:

• Allocate the availability of seed samples of each variety for the development trials within its area & segment.
• Schedule, coordinate and implement development trials of DV1 and DV2 (sometimes T3 with marketing) in their area & segment with the following objectives: to judge the agronomic performance and the adaptability of a variety in comparison to leading varieties within the market, to evaluate the adaptability of the variety with respect to the target distribution and consumption chains, identify the competitive advantages, the selling points and the challenges to overcome.
• Carry out and update market research studies (segmentation, analysis of the competition, tracking and identification of the dynamic forces that drive change). To continuously improve the knowledge of the market by type of client with the objective of contributing to the development of business plans and strategic plans.
• Organize the promotional events developed and conducted for the benefit of both direct and indirect clients. To organize market visits for clients.
• Establish, monitor, implement and roll out of the annual external communication plan and its budget in cooperation with external communication department in La Ménitré.
• According to the positioning given by the marketing, to develop the selling points at the local level.

CONTRIBUTORY ACTIVITIES

• To give the necessary information to the Product Development Manager to establish the forecast (in terms of volume, quality and timelines), for the first year of sales, of the new varieties that are in DV1 and DV2 phase.
• To communicate to his/her manager on specific information before product advancement meetings.

MANAGERIAL HIERARCHY AND COLLABORATIVE RELATIONS

IMMEDIATE SUPERIOR / AUTONOMY

This position reports to the Product Development Manager, who will provide support in the event of difficulties and during special events. The manager will also provide assistance in making decisions.

The Local Product Promoter will have autonomy to perform specific duties with flexibility, as delegated by the management.

INTERFACE / OPERATIONAL CONTACTS

Mainly works in close collaboration with:

• Crop specialists (if any),
• The sales managers and their staff.

The Local Product Promoter will work closely with external customers, official and technical agencies and all service providers that may be required.

ASSESSMENT CRITERIA FOR EXPECTED RESULTS

QUANTITATIVE

These are set during the annual interview in line with the KPIs used by the sales management regarding growth.

QUALITATIVE

These are set during the annual interview in line with the KPIs used by the sales management regarding growth.

CONTROL FREQUENCY AND RESOURCES

At least once a year, during the annual interview, and periodically according to the reporting/ monitoring dashboard used by the sales department.

SPECIFIC SKILLS/CHARACTERISTICS FOR THIS POSITION

KNOWLEDGE REQUIRED

• Listening to customers,
• Technical knowledge of the field and the plant seed business,
• Knowledge of the market and the customers,
• Knowledge of the IT tools and applications used in the business,
• Languages: English is a must, Spanish a plus.

PROFESSIONAL ABILITIES

• Organization, planning,
• Analysis and synthesis,
• Commercial spirit,
• Professional autonomy and mobility,
• Thoroughness and reliability,
• Pro‐activeness.

PERSONALITY

• Responsive,
• Openness,
• Positive attitude.

Salary: $65k – $75k / Yearly

Click Here to Apply Now: https://jobs.limagrain.com/VilmorinMikado/job/Local-Product-Promoter-II/1024-en_US/

https://sunnyskiesproduce.com/employer/vilmorin-mikado-usa-inc-jobs-2/

https://www.vilmorinmikado.com/

https://sunnyskiesproduce.com/